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Visual Deal™ from RetailDNA

See how the Visual Deal Increases Sales and Profits



Digital Deal Screen


One of the most exciting opportunities for Quick Service Restaurants is a product called the Visual Deal™ offered by RetailDNA. This is available for both Panasonic 7500 and POWER 9000 users. This is currently installed in some of the following franchisees - Arby's, Burger King, Church's, KFC, Popeye's, Taco Bell, and Wendy's. This application runs with the Panasonic 7500 or POWER application.

Essentially, the Visual Deal™ can allow you to generate incremental revenues and profits from your existing customer base with virtually no additional labor or impact on speed of service. After the customer places an order, the software automatically analyzes the product mix of the order and total dollar amount. Then, prior to closing the transaction, it prompts the cashier via the POS terminal to offer a customized "deal" for a complimentary food item below its menu price in lieu of the consumer's change.

The stores that have implemented this program have had sales increases ranging from 3 to 5 percent and have improved the bottom-line profit!

How the Visual Deal™ works

  • We load your menu items into the system, along with pricing, food, and paper costs.

  • For any given change amount, the software searches for items that will satisfy two conditions:

    1. The consumer saves at least 25 percent off the menu price.

    2. The restaurant achieves approximately 50 percent average gross profit on just those sales generated by the "deal."

  • Offers are randomized so that consumers can't "game" the system. They never know ahead of time what their "deal" might be.

  • We establish the optimal rules and settings to get you started but over time, your own store managers can adjust simple "dials" to do the following: promote new items, change offers by time of day, and much more!


For a Guided Tour of the Visual Deal Click Link Below 

Visual Deal Guided Tour

If you would like a complete (free, no obligation) information packet on the Digital Deal™, contact our DUMAC Quick Service representative for more information at info@dumac.com or call (315) 463-1010.



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This page last updated Thursday, January 24, 2002.